| | |  | Solar Power | Home » » Selling Solar: The Diffusion of Renewable Energy in Emerging Markets | | | | | | | Description: | | To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges – and opportunities – are immense. Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the twenty-first century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated? Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analyzing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later. | | | Product Details: | | | Author:
| Damian Miller | | Hardcover:
| 336 pages | | Publisher:
| Routledge | | Publication Date:
| February 26, 2009 | | Language:
| English | | ISBN:
| 1844075184 | | Product Length:
| 9.2 inches | | Product Width:
| 6.1 inches | | Product Height:
| 1.2 inches | | Product Weight:
| 1.45 pounds | | Package Length:
| 9.21 inches | | Package Width:
| 6.22 inches | | Package Height:
| 1.18 inches | | Package Weight:
| 1.46 pounds | | Average Customer Rating:
|  based on 1 reviews |
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Most Helpful Customer Reviews
Solar energy already improving lives of millions!Mar 07, 2011
By Hazel Henderson
"Ethical Markets Media (USA and Brazil)"
This richly-sourced overview of all the ways solar energy is operating in the lives of millions of rural and less-affluent people is quite inspiring! Miller, as a dedicated and experienced engineer and practitioner, walks us through all the current applications from solar thermal hot water heaters to photovoltaic panels for lighting, TV, radio and cooking uses. Hundreds of photographs of applications in developing countries add to our wider understanding that in many places in the world the Solar Age has arrived.
As a personal contributor to Neville Williams' Solar Electric Light fund and his SELCO, I was happy to see that, while my original investment was liquidated, SELCO survives in India. Happily, some of my other early-stage investments are doing well, and we at Ethical Markets Media (USA and Brazil) have updated our Green Transition Scoreboard® for 2011 and show total private investments in green technologies worldwide since 2007 now exceed $2 trillion. The Green Transition is clearly underway worldwide, as Damian Miller documents in this useful book.
Hazel Henderson, Ethical Markets: Growing the Green Economy
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