The first thing you need to know, is that this is NOT just a "book". (More on that in a moment.) It's a marketing "tell all" course to guide you to the most specific, profit-pumping marketing nuggets you can imagine, including... Drastically slash Yellow Page costs while increasing qualified leads. Untold fortunes are wasted in this media, but it is still a huge lead turn on... if you know how! See how others have turned smaller ads into huge response pullers. (Just turn to page 73.) 11 Contractor Marketing Myths are destroying your business, but the solutions are at your fingertips and many can be changed free. You'll see these myths - and the "real" answers - in the first 18 pages of this marketing course! The common ad type that is a proven loser... but ad reps love and recommend it! Steer clear of this costly ad that is a "turn-off" that regularly sends prospects to your competition! Page 32. What are the "5 most common and damaging words" in Contractor marketing? This worn-out phrase is seen everywhere --from Yellow Pages to brochures to websites, with embarrassing results. (I don't give the page number here because I sneak it in about 5 different times. It drives me crazy and drives customers away.) And we haven't gotten warmed up yet! There are over 133 specific strategies, case studies, and secrets revealed. Each one is like "looking over the shoulder" of a high-dollar consulting job, where lots of money was spent to discover a single truth. There is no other course out there that comes close to ripping away the layers of misguided marketing mistakes so commonly made in the contracting world.